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 Native Times

Native Tiimes

Native American Times is America's largest, independently-owned Native newspaper
Celebrating 10 years of excellence as a reliable news source

August 2008
Liz Gray
Native Times - Today's Independent Indian News

Tulsa, Oklahoma

Liz Gray

 

August 2008 Entrepreneur of the Month

ABOUT LIZ GRAY

The Company:  Online Indian News Service 
Number of Employees: 
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Liz Gray

BIO

Elizabeth F. Gray
Named as one of Tulsa's Top 100 Most influential people.
Born in Miami, Oklahoma.
Graduated from Northeastern State University in 1995 with a Bachelor's degree. Major in Communications with an emphasis in Theatre and a Minor in Indian Studies.  She is an experienced Playwright from her college days and continues to enjoy and promotes the arts. 
She worked for Inter-Tribal Council from 1993-1994 as the Editor of the Inter Tribal Times Newspaper, which serviced the eight tribes of Ottawa County.
She founded the Native American Times in 1995 under the name of Oklahoma Indian Times. She started the business in a small storage room of a convenience store in Afton, Oklahoma. It grew it's population and circulation one store at a time throughout the N.E. quadrant of Oklahoma.
She is now the co-publisher along with her business partner, Sheldon Gore from Henryetta, Oklahoma. The offices are now located in Glenpool, Oklahoma and it is the largest, independently-owned newspaper in America. Operating in both print and electronic media, Native American Times provides news coverage that is specifically tailored to the Native American perspective with the understanding of special issues, such as as sovereign rights, civil rights and government-to-government relationships with the federal government. Because of our unique coverage, civil rights groups such as Amnesty International utilize our services as an oversite tool for the Native American community.

Our staff of reporters and columnists provide a daily digest of news that is often utilized for national news outlets such as CNN, NBC News, ABC News, Los Angeles Times and others. Because Native Times is independently-owned, we are not influence by tribes, the federal government or gaming revenue of any kind. We are proud to be one of America's only independent, Indian news sources. The website, www.nativetimes.com receives over 1 million hits per month. Combined, the website and newspaper have over 90 thousand readers.

The Oklahoma Native American Business Development Center presented her an award as Native American Advocate of the Year.
The American Indian Chamber of Commerce of Oklahoma recognized her company, the Native American Times for their support and sponsorship of the 2003 Business Opportunity Fair.
The Greater Tulsa Area Indian Affairs Commission awarded her the 2007 Lewis B. Ketchum Excellence in Business Award.
She personally organized and the newspaper sponsored three, "Return to your Roots" Diabetes Conferences which attracted healthcare providers from over 75 different tribes across the United States. The conferences were designed to educate Indian country of the healthy benefits of returning to and promoting traditional foods. Dietitians were able to trade ideas and receive research study materials which supported the theory that a traditional, Native American diet is best suited for the Native American's metabolism.
Elizabeth has two children, James Gray (9) and Naomi Gray (7). She and her children reside in Jenks, Oklahoma.

PAST ENTREPRENUERS

August 08 Liz Gray

Interview By: Larry Knudsen

1.  Tell us about yourself?  (What nation your from, a little about growing up and your passion). I am part Cherokee and Shawnee and grew up in the Northeast corner of Oklahoma in a little town called Miami. There were 8 tribes located in the county I am from. I began to realize that they didn??™t have a voice like the large tribes of Oklahoma which caused a disadvantage to them. My passion with the newspaper was to create a form of communication to strengthen them in numbers. This would give them a voice in the political arena  that is very beneficial to the future of the smaller tribes. Government funding, B.I.A. responses to each tribes legal needs, and local public opinion of the tribes are all important for their existence which a newspaper helps to support. This is why the founding fathers of America called the press the Fourth Estate.

2.  Tell us about Native Times and what is your role? My role?  I guess I am a conductor of sorts, asking those with special talents greater than mine to work together toward what we think we should be.

3.  How has it benefited you to be the only independently owned Native American newspaper? It??™s very difficult to be financially successful as a minority newspaper. I think because we are the only ones we are able to survive. There are very few advertising venues that consider reaching, specifically, the Native American communities.

4.  Number of employee??™s? Most of our staff are contract labor, we pretty much utilize the internet as our virtual office. There are 8 of us. And several string writers.

5.  Tell us about your current projects? We just finished our new website which has all the modern conveniences of the internet today. We are envisioning it being the ???Hub??? of Indian country.

6.  What was your first job? My first job at the paper? Because I started it in a tiny storage room in a convenient store, I pretty much did everything.  I gathered stories, wrote stories, put the pages together to send to the printers, did the billing, etc etc. 
If you are asking about my first job in life, it was selling my mothers music albums from door to door in my neighborhood. I think I was 10 years old at the time.  My first ???legal??? job was working at McDonalds.

7.  What was your most interesting article with the most responses? That??™s a very difficult question to answer. There were several . The one that touched my heart the most was an article we wrote last year about the  Murrow Indian Children??™s Home about to go bankrupt and close down. They only had a month of revenue to keep the doors open. If it were to close, 18 children would have had to go back to various foster homes that would not have been beneficial to their well being. We covered the story, local newspapers and statewide television shows picked up the story. Then the Associated Press picked up the story and within a few weeks they had enough donations to pay their bills, keep their doors open and even open up an extra cottage on their premises which meant they could house even more Native American kids.  That one was a tear jerker!

8.  Have you been nominated for any awards or recognition? Yes, my bio is attached to this e-mail.

9.  Tell us about your staff? My business partner is a saint. His name is Sheldon Gore and he has stood by and fought for us thru the hard times. Susan Ruckman is one of our contributing writers who has a lot of experience in mainstream newspapers. She is a member of the Wichita tribe and is one of the most professional Native American journalists there are today.

10.  Who were your mentors while you were growing up? My dad.  He would always tell me that I was ???smarter than the rest of ???em.???  And would show me that what is right is more important than any important looking businessman in a fancy suit.  And  in the newspaper business it was always Tim Giago.

11.  What has been your most rewarding moment in your entrepreneurship? People appreciating the product we put out. If we change a life by running an ad or telling a story of hope, then all the financial worries and long hours seem to fade into the background.

12.  What is the best advice to give to someone just starting their own business? Have a clear vision of where you want to go. It all starts in your mind before it becomes reality.  You can cross America in a car in the dark by just seeing 100 yards ahead of you. So, take the first step and keep the vision clear in your mind. It is one step at a time. You will get there.

13.  What personal or business beliefs have changed since you started your business? I??™ve grown more self-confident in my ability to make decisions. If you are the creator of a business, then most likely, you are the one that has an inner ability to ???feel??? what will work and what won??™t.  I made that mistake of putting the major decision-making totally into the hands of someone who wanted to grow too big too fast. I knew it was wrong in my gut but ended up suffering the consequences because I didn??™t follow-thru with it and voicing my objections.


 

14.  Is the American Indian business market important to your business? Yes, but it would not have sustained this newspaper if we relied on it completely. Fourteen years ago there were not as many Native owned or tribally owned businesses when I started the newspaper. The reason we were successful was because we were able to cross over into ???mainstream??? and do business with non-Indian people, as well.

15.  What business skill would you most like to develop or enhance in the years to come? I am planning to go back to college and get a degree in Medical Anthropology.  It is not related directly to the newspaper business but I have found such a need in Indian country to combat diabetes that it has become my passion. Prior to the introduction of Westernized food Native people didn??™t have diabetes or any of the modern diseases. Apparently we knew something and I want to find out what that was.

16.  Are there any areas you feel are just ripe for Native entrepreneurs to enter? Wow, that??™s a serious question.  I believe there is a wave of business growth now that tribes have established gaming and the revenue it creates. We also have more professional, educated people running our tribes now. Many of our young people have gotten college degrees and are working within the governments of tribes now more than ever.  I believe there are several opportunities as business leaders, lawyers, nutritionists, and journalism to name a few. I??™ve also noticed that tribes are becoming more and more aware of how important a newspaper or newsletter is to stay in communications with their tribal members.

17.  Do you have any predictions for the direction Native business trends will take in the future? Because of the current Democratic candidate for president, meaning Barack Obama,  I have noticed a ???trend??? starting again of a belief that to be successful, you must diversify your business to reach all segments of society. That coupled with the Official Apology Bill that is planning to go thru Congress also brings to light that Native people deserve respect.  I think it is a great time to do business as a Native American, especially with government contracting.

18.  What is your greatest wish for the future of Native business? That we can grow in self-confidence more and more by realizing we can set a goal and nothing will get in our way to accomplish it. That life is a fun adventure to look forward to every day. And we belong here in the business arena with everyone else. It all starts in the heart. If we can accomplish that in each of us then there are no limits.

19.  In what ways could you benefit from increased networking with other Native business people? I believe the Business arena is where we can finally learn, as individual tribes and nations, to work together for the greater good. After World War II the Japanese created something called a Keiretsu. A system that demonstrates a focus on personal relationship, collective organization, and group loyalties, a dominant aspect of Japanese culture. It played a significant role in Japan??™s post-war economic success in which they enjoyed double-digit growth.  These systems helped Japanese businesses to work collectively towards the goal of group development. Native Nations in America have the same ability to work together in this type of system.

20.  How do you think IICOC can assist indigenous businesses? There needs to be a focal point for business-to-business exchanges in Indian country and I believe IICOC has that ability.

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