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Interview By Larry Knudsen |
Tell us about yourself?
I can trace my Native heritage to the Mic Mac in Nova Scotia. I grew up in New Orleans, LA.
You own two companies, tell us about your first company Whispering Wind and your product line?
Whispering Wind is a bi-monthly magazine on American Indian material culture, powwows and how-to crafts. Whispering Wind has a strong book and music review section. Two regular reader favorites is the study of historical photos from various tribal regions as well as our PowwowFashions section that looks at the ever-changing fashions in the powwow arena. Whispering Wind is the longest-lived publication on American Indian material culture, powwow, and crafts, having been established in 1967.
Written Heritage, Inc., is the parent company and publishes Whispering Wind as well a other books and publications. Since 1992, Written Heritage has been the exclusive distributor of Full Circle Videos, having converted their 20 video line into DVD. Written Heritage also issues a 62 page catalog of books and instructional DVDs on American Indian history, culture, religion, and all aspects and regions of the vast diversity of American Indians.
How many employees do you have?
3
When did you know it was time to start Written Heritage Books?
1990. There appeared to be a demand for a one-stop shop for American Indian related books.
You have a varity of items, what is your biggest seller?
Craft books, photographic history books and museum catalogs. On the DVD side, the largest sellers are the dance style instructional products.
Who is your favorite author now?
Jean Sheppard and Dan Brown
What was the original book you read that made you want to pursue this direction?
No particular book, just an interest in American Indian culture and powwow.
How does one introduce their products to you?
Send sample and discount rates.
What is it like to run a on-line business?
Difficult generating eyes to your site.
What did you find that worked for you?
Print advertising
Who were your mentor's growing up?
N/A
What is your favorite annual Powwow?
Red Earth
What advice do you have for young Indigenous Entrepreneur's?
Don't quit your day job until you have established your business and have sufficient funds put aside to see you through a tough economic time. |